In the past few years, many entrepreneurs have moved into the world of eCommerce. This is mostly due to the fact that online sales figures have grown substantially. Whether you’re a newcomer to eCommerce or you’ve been in this industry for a while, keeping your website appealing should be your main priority.
A bad website design will send potential customers running for the hills. Instead of losing potential customers, you need to fix the imperfections your eCommerce website has. Here are some of the signs you might notice when it is time to invest in an eCommerce website redesign.
1. High Bounce Rate
As an eCommerce website owner, you need to familiarize yourself with certain terms. Bounce rate is among the most important terms you need to learn about. Higher bounce rates indicate that website visitors are finding and leaving your website after viewing only one page. If the bounce rate of your eCommerce website is high, then you probably need to fix problems like:
- Broken page links
- Poor web page design
- Slow load speeds
- Misleading information
Allowing a web design professional to diagnose the cause of your high bounce rate is a wise move. With this professional guidance, you can get an exact plan of what to fix during your redesign.
2. Your eCommerce Website Lacks Accessibility
Experts predict there will be over 187 million active mobile shoppers by 2024. If your existing eCommerce website design isn’t responsive, you need to make some changes. Websites that aren’t optimized for mobile users have a hard time surviving in the current online ecosystem.
The mobile-first indexing used by Google is a good reason to invest in a responsive website design. This type of indexing accesses the mobile version of a website when ranking it. If your website isn’t responsive, then you will be unable to get on the first page of Google.
This will severely diminish the amount of traffic your website receives. Rather than allowing the competition to edge you out, you need to make your eCommerce website responsive.
3. The Inability to Stay Ahead of the Competition
Staying one step ahead of your online competition can be challenging. If you’ve tried everything to rise above your competitors with limited success, it is time to consider a website redesign. Updating your website can help you attract more attention from consumers.
If you want this website redesign process to be successful, then working with the right professionals is vital. Before hiring a web designer to build your website, take a look at the projects they’ve handled in the past. Choosing a web designer on the cutting edge of their industry can help you create and implement a winning web design. These professionals can also help you maintain your new website in the future.
Failing to update your eCommerce website can get in the way of growth. With a minimal investment, you can update your website and attract a larger audience.